Come along for my 2027 Major League Fishing Pro Circuit season. I’ll take you from tournament mornings to days on the water with veterans and first responders, and share how I’m mentoring the next generation of outdoor participants.
I earned the name Striker in the U.S. Army, where I served as an 82nd Airborne paratrooper. I came home to serve as a police officer in DeKalb County and Pine Lake, Georgia. Today I compete as a professional bass angler and use the boat to bring people together.
Through Fishing with Heroes, LEOs & Vets, I take veterans, law enforcement officers, and first responders fishing. It gives us time to talk, swap stories, and enjoy the water together. I also help introduce kids to fishing through youth events and hands-on instruction.
I love fishing, and I want more people to get the chance to see what I love about it. As I travel the 2027 Major League Fishing Pro Circuit, I want to take my boat into communities of color, visit schools and community groups, and introduce more young people to fishing. I want kids who rarely see people who look like them in outdoor sports to meet someone they can relate to, pick up a rod, and picture themselves out there.
Your support can help put rods and tackle in kids’ hands and make more of those visits and outings possible. Through Fishing with Heroes, LEOs & Vets, I’ll also keep making time to get veterans, law enforcement officers, and first responders out on the water.
That’s what Everyone Outdoors Anytime™ means to me. Whether you love the sport, want to help a young person get started, or want to give back to people who serve, there’s a place for you in this season.
You can support the full season, a tournament stop, or a single community event. We’ll talk through what your support can make possible and share what comes of it along the way.
The season at a glance
Explore the opportunity
01 / 03 · The season
Follow Jay on the Pro Circuit
I’m building a 2027 campaign that takes people inside tournament preparation, travel, competition, and life on the road. The $100,000 campaign goal supports two parts of the journey. On the competition side, it helps cover travel, lodging, equipment upkeep, and filming. On the outreach side, it helps me get heroes, officers, and veterans on the water while mentoring the next generation of outdoor participants through outings and fishing education.
02 / 03 · The story
Put your brand into content people can follow
Partnerships can include branded video segments, social content, appearances, or available rig placement. We’ll agree up front on deliverables, timing, and how results will be reported.
03 / 03 · The community
Make time on the water count
Fishing with Heroes, LEOs & Vets brings veterans, law enforcement officers, and other community heroes onto the water. Ask about supporting a segment, an outing, or the wider season.
The Greater Orlando Sports Commission reported more than 10 million minutes watched for the February 2026 Harris Chain of Lakes stop. Lake County meeting minutes, page 10
2025 Tackle Warehouse Invitationals results
The Invitationals became the Tackle Warehouse Pro Circuit in 2026. These are full-season totals, with growth measured against 2024.
1.5 millionLivestream views Up 52%
30 millionLivestream minutes watched Up 50%
16.3 millionSocial media impressions Up 110% · 2.33 million per event
More on MLF’s reach and fan buying habits
League-wide reach in 2025
Across the same number of events as in 2024, MLF reported 7.9 million livestream views (up 44%) and 184 million minutes watched (up 31%). MLF had 2.56 million social followers through fall 2025.
How MLF fans spend and shop
Fans spent more than $134 million on tackle collectively over 12 months and averaged $3,065 a year on fishing trips, excluding tackle.
75% bought fishing tackle at least once a month.
68% bought a product mentioned in an MLF article or ad. The same share visited a website mentioned in an article or ad.
Historical figures are from Major League Fishing’s 2026 Tackle Warehouse Pro Circuit deck, slides 3–6 and 11.
Brand representation
Where your business can show up
JayStriker.com
A partner listing with your logo and a link to your business, with featured placement available by agreement.
Social and video
Brand mentions, tagged posts, short videos, product demonstrations, and longer Striker Nation Outdoors YouTube features.
On the road and on the water
Available jersey, boat, and tow-vehicle placement, plus appearances or an outreach activation. MLF may show branded gear during event coverage. MLF controls broadcast and livestream selection.
We agree on content, placement, timing, and reporting before the season or campaign starts. View Jay’s MLF angler profile
What Your Business Can Expect
When your business supports Striker Nation Outdoors, we’ll agree up front on how I’ll feature it and when. That might be a logo and link on JayStriker.com, a tagged post or video showing your product in use, or a mention in the recap of a community event you helped make possible.
After the feature runs, I’ll send you the published links and report on agreed placements and available results, such as views or clicks.
If you back an outing, I’ll share what your support covered and, when tracked, how many people took part. I’ll share photos with permission.
Start at an amount that works for your business. For a bigger campaign with recurring content, event appearances, or available placement on my boat, jersey, or tow vehicle, explore the partnership levels below.
I ran LiTime batteries on my tournament boat during the 2025 season. LiTime published a feature showing how I powered my setup and used it over long tournament days. It’s an example of what I can do with a partner’s product when it fits the way I fish.
Pick one of the six regular-season Pro Circuit stops or help make a community outing happen. We’ll agree on what your support covers and how your business will be featured.
2027 Pro Circuit stops
Stop 01Lake MurrayFeb 18–20 · Columbia, SC
MLF event venue Dreher Island State Park Columbia, SC · Feb 18–20, 2027
Help cover fuel, gear, or lunch for Fishing with Heroes, LEOs & Vets, or put rods and tackle in the hands of young anglers at a youth event. Your team can also ask about volunteering or helping with a school or community visit.
Community outing dates and locations will be confirmed with local hosts.
Jay brings his tournament boat to a youth outreach visit.
2027 Sponsorship Packages
Find your partnership level
Partner with Jay for the 2027 MLF Pro Circuit season. Choose the package that fits what you want to accomplish, from getting a product in front of anglers to leading a season-long campaign on the road, on the water, and in the community.
One season-long opportunity
Title Partner
Custom proposal
Your brand leads Jay Striker Barnett’s 2027 season campaign. Build the package around the audiences you want to reach, the products you want people to try, and the markets where you want to show up.
Prime advertising placements
Lead branding on a full custom boat and tow-vehicle wrap, prime available jersey placement, and top billing on Jay’s sponsorship page and season campaign graphics. Review and approve a placement map before production.
Product activations and appearances
Plan up to three appearances with Jay, such as a dealer demo, retail event, employee outing, or product launch. Build in hands-on demos, product sampling, or a tracked offer.
Stage and event recognition
Get spoken recognition at Striker Nation-hosted appearances and in Jay’s season recaps. Request MLF weigh-in mentions or event activations where permitted and subject to organizer approval.
Season-long content and usage rights
Plan 18 short-form posts or clips, four dedicated YouTube integrations, and a season recap. Select photos and clips for your own channels, with paid advertising rights available by agreement.
Category exclusivity and reporting
Define a protected product category around existing commitments. Review monthly reports with delivered placements, published links, available reach and engagement, tracked clicks or redemptions, and an end-of-season recap.
Community outreach
Co-present a youth clinic, school visit, or Fishing with Heroes, LEOs & Vets outing. Your team can volunteer or provide gear, with a recap of what your support covered and participation counts where tracked.
Gold
From $12,000
Build a campaign around a product launch, retail promotion, or priority market.
10 short-form posts or clips, two YouTube integrations, and a dedicated product or brand feature on JayStriker.com.
Prominent available logo placement on the jersey, boat, or tow vehicle, with placement agreed in advance.
One planned activation or appearance with Jay, such as a dealer demo, clinic, or customer event.
Agreed photo and clip usage for your own organic social channels, a tracked link or offer, and monthly reporting during the campaign.
Community optionHelp host a youth clinic or heroes outing and invite your team to volunteer.
Silver
From $7,600
Show your product in use throughout the season and give viewers a way to respond.
Six short-form posts or clips, including a product demo or brand feature, plus one mention in a YouTube segment.
Linked sponsor listing and one agreed secondary logo placement on the jersey or rig, subject to availability.
One trackable link or promo code and quarterly reporting on published content and available results.
Community optionHelp cover fuel, gear, or lunch for a Fishing with Heroes, LEOs & Vets outing.
Bronze
From $5,000
Get your business in front of Jay’s audience with a defined set of placements and mentions.
Linked logo or name in the sponsor directory and three tagged posts or clips during the season.
Recognition in a Striker Nation-owned tournament or season recap.
End-of-season summary with links to delivered content and available engagement figures.
Community optionSupply starter rods, tackle, or bait for a youth fishing clinic.
Before signing, we’ll agree on the content schedule, exact logo locations, usage rights, and costs for wrap production, installation, and events. Tournament placements and mentions follow MLF rules and existing partner commitments. MLF controls its stage, livestream, and broadcast coverage.
